阿里巴巴集團全面變革組織架構(gòu)和管理體系

2013年1月10日，阿里巴巴集團在杭州宣布，為了面對未來復(fù)雜的商業(yè)系統(tǒng)生態(tài)化趨勢，以及無線互聯(lián)網(wǎng)帶來的機會和挑戰(zhàn)，同時讓組織能夠更加靈活的進行協(xié)同和創(chuàng)新，集團現(xiàn)有業(yè)務(wù)架構(gòu)和組織將進行相應(yīng)調(diào)整，成立25個事業(yè)部，具體事業(yè)部的業(yè)務(wù)發(fā)展將由各事業(yè)部總裁（總經(jīng)理）負(fù)責(zé)。 阿里巴巴集團董事局主席馬云在隨后向全體員工發(fā)出的信件中作出詮釋說，本次組織變革的方向是把公司拆成“更多”小事業(yè)部運營，“給更多的阿里年輕領(lǐng)導(dǎo)者創(chuàng)新發(fā)展的機會，我們不僅僅需要看見相關(guān)業(yè)務(wù)的發(fā)展和他們團隊、個人的成長，我們更希望看到他們各自的小事業(yè)部可以把我們的商業(yè)生態(tài)系統(tǒng)變得更加透明、開放、協(xié)同、分享，更加美好”。 “阿里今天的商業(yè)生態(tài)系統(tǒng)也不是阿里的，她是社會的，是未來中國商業(yè)健康發(fā)展必須的基礎(chǔ)建設(shè)”，馬云表示，“我們希望各事業(yè)部不局限于自己本身的利益和KPI，而以整體生態(tài)系統(tǒng)中各種群的健康發(fā)展為重，能夠?qū)Ξa(chǎn)業(yè)或其所在行業(yè)產(chǎn)生變革影響；真正使我們的生態(tài)系統(tǒng)更加市場化，平臺化，數(shù)據(jù)化和物種多樣化，最終實現(xiàn)‘同一個生態(tài)，千萬家公司’的良好社會商業(yè)生態(tài)系統(tǒng)”。 上述事業(yè)部將會承擔(dān)阿里集團內(nèi)同類型業(yè)務(wù)整合、拓展的任務(wù)，打通子公司或事業(yè)群間界限，使阿里的商業(yè)生態(tài)系統(tǒng)建設(shè)從上到下一以貫之。 阿里巴巴集團表示，此次調(diào)整的核心在于，確保以電子商務(wù)為驅(qū)動的新商業(yè)生態(tài)系統(tǒng)全面形成，以及適應(yīng)互聯(lián)網(wǎng)快速變革所帶來的機遇和挑戰(zhàn)，從戰(zhàn)略到運營層面為阿里巴巴集團的健康、穩(wěn)定和可持續(xù)發(fā)展提供保障。 馬云說，“變革不是一時的，而是時時的。在信息時代，變化才是最好的穩(wěn)定。與其我們天天抱怨今天的商業(yè)環(huán)境，與其我們天天在現(xiàn)實社會里爭議市場經(jīng)濟和計劃經(jīng)濟的利弊，不如我們用互聯(lián)網(wǎng)這個工具來參與變革和建設(shè)的行動。因為我們堅信，在互聯(lián)網(wǎng)的環(huán)境里，商業(yè)社會會更加透明，誠信和健康。在大數(shù)據(jù)的時代里，市場經(jīng)濟的思想和計劃經(jīng)濟的手段將有可能完美統(tǒng)一。建設(shè)性的破壞遠遠比破壞性建設(shè)來的有用，遠遠比抱怨和空談來的更有價值。今天我們宣布的組織變革只是我們這幾年來變革完善的一部分，也是未來我們完善變革的開始”。 “把大公司拆成小公司運營，我們給市場，給競爭者更多挑戰(zhàn)我們的機會，同樣是給我們自己機會。我們永遠堅持，各事業(yè)部以客戶和用戶利益最大化為目標(biāo)，因為只有他們的利益最大化，才有我們自己的利益和存在的價值”，馬云說，這次的拆分“我們希望組織結(jié)構(gòu)松而不散，匯報給誰以及權(quán)力有多大不重要，但人和事，熱愛和責(zé)任，信任和協(xié)同顯得越來越重要。我們希望阿里人一起努力把他們個個變成小而美、對生態(tài)發(fā)展有重大作用的群體”。 這亦是阿里巴巴集團一直強調(diào)的“建設(shè)商業(yè)生態(tài)系統(tǒng)而不是商業(yè)帝國”的思想在組織結(jié)構(gòu)上的落地實施。 基于上述構(gòu)筑商業(yè)生態(tài)系統(tǒng)的需要，阿里巴巴集團的原有業(yè)務(wù)決策和執(zhí)行體系亦將發(fā)生變革，新體系由戰(zhàn)略決策委員會（由董事局負(fù)責(zé)）和戰(zhàn)略管理執(zhí)行委員會（由CEO負(fù)責(zé)）構(gòu)成。集團戰(zhàn)略管理執(zhí)行委員會成員中的姜鵬、張勇、張宇、吳泳銘、張建鋒、陸兆禧、王堅、葉朋、吳敏芝代表集團層面，分別分管相關(guān)聯(lián)的業(yè)務(wù)事業(yè)部。 阿里巴巴集團表示，接下來會公布25個事業(yè)部的總裁（總經(jīng)理）名單，新組織構(gòu)將具備更大的決策權(quán)和更靈活的市場反應(yīng)體系，強化獨立業(yè)務(wù)的活力和創(chuàng)造力，使之在管理和運營上更有效率和成長性，并能從中不斷的發(fā)現(xiàn)人才，為阿里巴巴集團培養(yǎng)出未來的領(lǐng)導(dǎo)者團隊。 2012年初，阿里巴巴集團宣布，將進入為期三年的“修生養(yǎng)性”期，在此期間，阿里巴巴針對未來市場變化和產(chǎn)業(yè)升級所進行的各項調(diào)整均已在進行之中。 In January 10, 2013, Alibaba Group announced in Hangzhou, in order to face the ecological trend of future business system is complex, and wireless Internet brings the opportunity and challenge, also let the organization can be more flexible for collaboration and innovation, existing business structure and organization will be adjusted accordingly, the establishment of 25 division, the division of business development president by each department ( General Manager) is responsible for.Make Alibaba Group chairman of the board Ma Yun issued to all staff in the subsequent letters explained, the direction of organizational change is the company split into " more " small business operators to Ali, " young leaders in innovation and development of more opportunities, we not only need to see the relevant business and development team, the individual growing up, we hope to see more of their own small business to business ecosystem we become more transparent, open, cooperation, sharing, more beautiful "."The business ecosystem Ali today nor Ali, she is the society, is the future of Chinese commercial health development must base construction, " Ma said, " we hope that each department is not confined to their own interests and KPI, and the healthy development of the population as a whole in the ecosystem is heavy, can produce impact of the change on the industry or the industry; really make our ecosystem more market-oriented, platform, data and species diversity, and ultimately ' a good ecological, social and commercial ecosystem of millions of companies ' ".The division will undertake the Ali group within the same type of business integration, expansion of the task, through subsidiaries or group boundaries, so that the construction of commercial ecosystem Ali from top to bottom one principle runs through it all.Alibaba group said, this adjustment is the core, to ensure that the electronic commerce as fully formed new business ecosystem driven, and the opportunities and challenges brought to Internet rapid change, from the strategic to operational level, the Alibaba group health, stability and sustainable development to provide protection.Ma Yun said, " change is not temporary, but from time to time. In the information age, change is the best stability. And every day we complain about today's business environment, and every day in our real society market economy and planned economy dispute the pros and cons, as we use the Internet this tool to participate in the reform and construction of action. Because we firmly believe that, in the Internet environment, the business community will be more transparent, integrity and health. In the big data era, market economy thought and the planned economy means will be perfect unity. Constructive destruction is much more useful than the destructive construction, far more than complain and talk to more valuable. Today we announced the organizational change we just in the last few years change part of a perfect, but also the future we improve the beginning of change "." The company split into small company operation, we give the market, to the competitors more challenges our chance, also give ourselves a chance. We will always adhere to, each department to customers and users benefit maximization as the goal, because only their maximum benefits, have our own interests and the value of existence ", Ma said, " we hope this split structure loose but not scattered, report to the WHO and how much power is not important, but the people and things, love and responsibility, trust and cooperation is becoming more and more important. We hope the person work together to make them become small and beautiful, have great effects on the ecological development group ".This is also the Alibaba Group has been to emphasize " the construction of commercial ecosystem rather than commercial empire " thinking in the organizational structure of the implementation.The construction need based on business ecosystem, Alibaba Group's original business decision-making and implementation of the system will also change, new system consists of strategic decision Committee ( responsible for the board of directors ) and Strategic Management Executive Committee ( by CEO). Members of the group of strategic management in the Executive Committee Jiang Peng, Zhang Yong, Zhang Yu, Wu Yongming, Zhang Jianfeng, Lu Zhaoxi, Wang Jian, Xie Peng, Wu Minzhi represents the group level, respectively in charge of associated business department.Alibaba group said, the president will announce 25 division ( General Manager) list, the new organizational structure will have greater decision-making power and more flexible market reaction system, strengthen independent business vitality and creativity, so that the management and operations more efficient and growth, and in the constant discover the talents, training future leaders for the Alibaba group.At the beginning of 2012, Alibaba Group announced, will enter a period of three years of " produce " period, during this period, the adjustment of Alibaba for future changes in the market and industrial upgrading of the already underway.